1. Strong Opening Day: The film brought in $10.8 million on its debut Friday, which is the highest opening day take for its production company, A24. This suggests strong initial audience interest.
2. Track Record for Director: The film is directed by Alex Garland, who has helmed other well-received movies like "Ex Machina" and "Annihilation." His name recognition might draw viewers.
3. Intriguing Premise: The dystopian setting of a second American Civil War offers a fresh and potentially thought-provoking storyline that could capture audience interest.
4. Star Power: The cast includes established actors like Kirsten Dunst and Jesse Plemons, which might attract fans who enjoy their work.
5. Media Attention: The film is generating discussion, with some calling it a "terrifying premonition" and others criticizing its political message. This kind of controversy can sometimes lead to increased viewership.